@inproceedings{shukla2018looking,
  title={Looking beyond a clever narrative: Visual context and attention are primary drivers of affect in video advertisements},
  author={Shukla, Abhinav and Katti, Harish and Kankanhalli, Mohan and Subramanian, Ramanathan},
  booktitle={Proceedings of the 20th ACM International Conference on Multimodal Interaction},
  pages={210--219},
  year={2018}
}